Sway Email Studio — Email marketing for local businesses

Why a newsletter, still

It's the only channel you actually own.

No algorithm deciding who sees you. No paying to reach your own customers. Just a newsletter that lands straight in the inbox of people who already raised their hand.

$36

comes back for every $1 spent — the highest return of any marketing channel.

100%

of your list gets your newsletter. Social posts reach closer to 5% of your followers.

41%

of small business owners say email is their single most valuable channel.

50%

of shoppers have bought something directly from a marketing email.

Best of all for specials and promos — a newsletter beats social every time for time-sensitive offers.

What you get

A done-for-you newsletter, start to finish.

You pick the plan. We handle the writing, design, and sending. You just hit approve — about five minutes a month.

Starter

$350/mo

2 newsletters a month

Written, designed & sent for you
Matched to your brand and voice
Goes out to your own list
One quick approval — that's your part

Start with Starter

Newsletters we've designed & sent.

Real work for real clients — from a single storefront to multi-location franchises. Every send is built to match the brand and drive one clear action. Tap through.

Inbox preview

Apex Climate Co. · hello@apexclimate.co

Beat the heat before it beats your wallet

A seasonal offer, a membership upsell and a referral hook in one focused send — and a system clean enough to roll out across every franchise location.

Inbox preview

Little Otters Swim School · hello@littleotters.swim

Summer Splash registration is open

Bright and easy to scan, with three session options and a family event — designed to fill classes before they sell out.

Inbox preview

Lumière Aesthetic Studio · hello@lumiere-studio.com

Your skin, in soft focus

Quiet, editorial luxury that turns a members-only offer into an invitation worth booking.

Inbox preview

Marin & Co. Realty · olivia@marinco.realty

The monthly Westgate market brief

Real market data and fresh listings that position the agent as the local expert worth replying to.

Inbox preview

Wren & Willow · hello@wrenwillow.shop

The summer drop is here

A fully shoppable drop — new arrivals, a sale, a styling lookbook and an in-store event in one polished email.

Why Sway

Your customers aren't gone. They just forgot.

Built around your brand

No cookie-cutter templates. Every newsletter looks and sounds like your shop, your voice, your people.

You approve, we do the rest

Writing, design, sending — all handled. You get a quick preview, hit approve, and your newsletter goes out.

Big or small, we scale

Ten-plus years running email for startups, national brands and multi-location franchises — that same professional rigor, now working for you.

Calley

Who's behind Sway

Ten years of email for companies of every size.

I've spent over a decade building email and lifecycle programs — from fast-growing startups to large multi-brand companies. I've seen what consistent, well-made email can do.

I started Sway to bring that same caliber of strategy to the local businesses I actually love supporting. No jargon, no bloated retainers. Just steady, on-brand newsletters that sound like you.

— Calley

Good to know

The usual questions.

Which email provider do you work with?

All of them. Mailchimp, HubSpot, ActiveCampaign, Go High Level, Klaviyo, Constant Contact, Squarespace — whatever you already use, we work inside it. Nothing to switch, nothing new to learn.

I don't have an email provider yet. Now what?

No problem — we'll set you up with the right one for your business and get everything connected. It's part of onboarding, not an extra fee.

I don't really have a list. Can you help?

Yes. Growing your list is part of what we do. We'll add simple sign-up spots — at the register, at checkout, on your website and socials — so it builds steadily in the background while we keep the newsletter going.

How does it actually work?

To start: a quick phone call or a short intake form by email — your choice. We learn your business, your voice, and what a good month looks like for you.

Every send: you get a test newsletter about a week ahead. Reply with tweaks, or just approve it. Don't get to it? We'll remind you, and it goes out as planned.

Anytime: you have an open inbox with us. Got a special, an event, a new staff member, a photo worth sharing? Send it over whenever it pops into your head and we'll fold it into the next newsletter.

How much of my time does this take?

About five minutes a send. Forward us anything you want included whenever it comes up, then give the test a thumbs-up. We handle the writing, design, and sending.

Am I locked into a contract?

No long contracts. It's month to month — stay because it's working, not because you're stuck.

What if I don't have anything new to share?

That's normal, and it's exactly what you're paying us for. A good newsletter doesn't need big news — a seasonal note, a tip, a favorite product, or a simple "we're thinking of you" keeps you top of mind. We'll always find the angle.

Let's get your newsletter going.

Tell me a little about your business and I'll send back exactly what your next newsletter could look like — free, no commitment.

Don't fill this out:

Your name

Business name

Type of business

Do you already send emails?

Anything you'd like us to know? (optional)

Easier to text? Text me at (817) 899-8490 — or email hello@swaymarketingstudio.com

Thank you

Your sample's on its way.

I'll be in touch within one business day with a newsletter mock-up built just for your business. Keep an eye on your inbox.

Your newsletter, written & sent for you.

It's been a minute — here's what's new.

It's the only channel you actually own.

A done-for-you newsletter, start to finish.

Newsletters we've designed & sent.

Your customers aren't gone. They just forgot.

Built around your brand

You approve, we do the rest

Big or small, we scale

Ten years of email for companies of every size.

The usual questions.

Let's get your newsletter going.

Your sample's on its way.