Fix Your Therapy Practice Website in One Weekend.
What you’ll get
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What Makes a Great Therapy Website?
The 3 Cs framework, anatomy of trust-building sites, common mistakes to avoid, plus a real before & after case study
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Copy That Connects (Not Cringes)
Plug-and-play copy prompts for every page that sound authentically like YOU. No more generic, AI-sounding copy
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Brand Yourself, Gently
Create a mini brand board that tells your story and use it consistently across your entire web presence
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Simple SEO for Therapists
The SEO cheat sheet designed specifically for local therapy practices - no technical jargon
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Your Simple Client Funnel
Once your website is ready, here's exactly how to get new clients there and convert them
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The One-Hour Workshop
Your guided workshop that helps you find your set goals, find your voice, and bring it all to life.
PLUS a FREE Website Audit ($200 Value)
It’s part of my passion to help small businesses show up BIG. So, when you purchase the Weekend Website Guide, you get a free website audit done by me. You’ll get
A copy review with recommendations
A light SEO review to see where you stand in the market you’re in
A design review with recommendations
A comprehensive conversion review with recommendations
A checklist so you have your exact to-dos to complete your website
This Guide is For You If…
😔 Your Website Looks Like Every Other Therapist's Site
Same stock photos, same "I'm here to help" copy. Potential clients visit and can't figure out what makes you different because honestly... your website doesn't show them.
🤷♀️ The Marketing Stuff Feels Hard
You trained to be a therapist, not a web designer. Words like "branding" and "conversion" feel foreign when all you want is to help people.
📧 People Visit But Don't Book
Your website gets traffic, but visitors leave without scheduling. There's a disconnect between who you are and what your website communicates.
💔 You're Missing Your People
The clients who would be perfect for your approach are choosing someone else because they can't tell from your website that you're their person.
Let's Talk Numbers (Because I Know You're Curious) 💰
20 Page Guide With How-To’s
$79
1-Hour Workshop + Video
$99
ChatGPT Copy Prompt Templates
$45
Personal Website Audit
$200
10 Canva Social Media Templates
$149
TOTAL
$572
That's $572 worth of stuff for just $37 🤯
Literally less than what you'd spend on dinner and drinks! 🍸
Don't Just Take My Word For It
“OMG, I finally have a website that feels like ME! Within 2 weeks, I booked 3 new clients who said they chose me because my website felt so authentic. This guide is pure magic!”
-Teen counselor, Tomball
“I was ready to hire a $6,000 web designer, but this guide saved me SO much money! More importantly, it helped me find my voice online. My website actually sounds like me now, not some corporate robot!”
-Family Therapist, Kansas City
“I am a great therapist, but have no time for marketing. This gave me useful, tangible ways to make my digital presence stand out. I actually want to share my website now!”
-Marriage Counselor, Plano
WHO WE ARE
I’m Calley, Owner of Sway Marketing Studios.
I've spent 10+ years helping websites connect with people in meaningful ways. Working in corporate showed me what actually makes someone click "yes" vs. what sounds good in theory. Now I help therapists and other small businesses bridge that gap between who they really are and how they show up online. This guide isn't just marketing tactics – it's about authentic connection.
20+ Page Guide + Social Media Templates + ChatGPT Templates + FREE Website Audit
20+ Page Guide + Social Media Templates + ChatGPT Templates + FREE Website Audit
💰 30-Day "No Questions Asked" Guarantee
Try everything for 30 days. If you don't love your new website personality, I'll refund every single penny. I'm that confident this will work for you! (But honestly, you're going to love it 😉)
✺ Frequently asked questions ✺
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Most therapists start seeing improvements in how their website feels within a week of implementation. For booking results, it typically takes 2-4 weeks once you've made the changes and people start discovering your new authentic presence.
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Not at all. This focuses on strategy, copy, and design principles - not coding. If you can edit text on your current website platform, you can implement everything in this guide.
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Perfect! This guide shows you how to improve what you already have. You don't need to start over - just make strategic updates that better reflect who you are.
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Yes. Whether you're in private practice, group practice, or specialize in specific areas, the principles of authentic connection and clear communication work across all therapy modalities.
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No. This works for therapists at any stage who feel like their current website doesn't represent them well or isn't converting visitors into clients.
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This is specifically created for therapists, not generic businesses. It addresses the unique challenges of showing personality while maintaining professionalism in mental health.
GET STARTED NOW
GET STARTED NOW
Stop blending in with every other therapist website. This 20+ page guide shows you how to create a website that actually reflects who you are and books clients consistently. Includes workshop video, ChatGPT templates, and a free personal website review. Now just $37.