Your Marketing, Simplified.
Clear strategies, step-by-step plans, and ongoing support so you can grow without the overwhelm.
Every small business can grow with the right playbook.
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10+ Years of Proven Strategy
Tap into a decade of marketing expertise across industries, simplified and tailored for small businesses like yours.
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Creative Ideas That Spark Growth
No cookie-cutter plans here — get out-of-the-box campaigns and local strategies that set you apart from competitors.
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A System That Works Every Time
Step-by-step frameworks that can be repeated and scaled — because growth isn’t guesswork, it’s a process.
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Support for Your In-House Team
We brief and guide your VA, social manager, or staff so execution runs smoothly without you micromanaging.
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Plug-and-Play Templates & Plans
Social calendars, email outlines, event checklists — all ready to use so you can hit the ground running.
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Accountability That Keeps You Moving
Weekly check-ins and ongoing adjustments ensure your marketing never stalls, no matter how busy you get.
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A 60-day playbook to hit the ground running.
1.5-hour strategy call
Custom 60-day marketing plan:
Social posting schedule + templates
Local events ranked by ROI
Email marketing calendar
Creator strategy + Seedly discount code
Ad recommendations (audience, budget, content)
Best for: “Just give me the plan so we can get moving.”
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Monthly consulting + weekly accountability to stay on track.
1.5-hour strategy call each month
Weekly Slack/email check-ins
Updated plan each month based on results + new initiatives
Vendor coordination: your VA/social person briefed for you
Best for: “I want to stay consistent and know we’re moving forward.”
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A guided process that feels like having a marketing director on your team.
Full 6-month roadmap broken into clear stages
1.5-hour strategy call each month
Weekly Slack/email check-ins
Ongoing vendor coordination + support
Weekly tracking of what’s working (and what’s not)
Best for: “We’re serious about growth and want a partner to help us get there.”
Our Packages
Marketing Feels Overwhelming
You know you need a plan, but between running the business and managing your team, marketing always falls to the bottom of the list.
You’re Busy But Not Growing
You’re showing up online, maybe posting here and there, but it’s not translating into new leads, sales, or steady growth.
Sway Is For You If…
You Don’t Have Time for Guesswork
You don’t want to waste hours researching trends or “what to post.” You want someone to tell you what works and give you a plan to follow.
Your Team Needs Direction
You’ve got a VA, social media person, or staff willing to help — but they need clear instructions and accountability to stay on track.
As a small business, the bottom line matters. Whether you need someone to guide your existing marketing team like a Fractional CMO, or you don’t have a team and want someone to act as your in-house marketing department — Sway gives you the expertise without the full-time price tag.
Let's Talk Numbers
Hiring an In-House Marketing Manager
Full-time salary
$50,000
Benefits and Overhead
Training & Development
$5,000
Budget For Outside Contractors For Events & Ads
$3,000
12 Month Total
$58,000
Working With Sway
Fractional Director-level strategy & support
Weekly accountability + a proven growth system
Vendor coordination or team oversight included
Templates, calendars, and plans that save time & money
12 Month Total
$10,200
That’s a 82% Savings For 10+ Years of Experience.
Imagine what you could do in your business with that sort of cash.
WHO WE ARE
I’m Calley, Owner of Sway Marketing Studios.
I've spent 10+ years helping websites connect with people in meaningful ways. Working in corporate showed me what actually makes someone click "yes" vs. what sounds good in theory. Now I help therapists and other small businesses bridge that gap between who they really are and how they show up online. This guide isn't just marketing tactics – it's about authentic connection.
GET STARTED NOW
GET STARTED NOW
Our Approach
Every small business can grow with the right playbook — a clear, step-by-step plan that builds your local presence, strengthens your funnel, and sharpens your sales process. It’s systematic, consistent, and designed to help you steadily outpace the competition.
✺ Frequently asked questions ✺
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Every package includes a strategy call, a step-by-step plan, and a Goals Calendar. Depending on the package you choose, you’ll also get ongoing monthly calls, weekly check-ins, and support to keep your team on track. You’ll always walk away with clarity and actionable steps.
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My role is strategy, planning, and accountability. You (or your team) handle execution. If you don’t have a team, we partner with EVA, a trusted local VA agency, to offer done-for-you execution at a discounted rate.
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Absolutely. Marketing is never one-and-done. For monthly retainers, we adapt your plan every month based on what’s working, new initiatives, or shifts in your business.
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My goal is to save you time, not add more to your plate. Aside from our monthly or bi-weekly calls, you’ll spend very little time managing marketing — I do the strategy and coordination so your team can focus on execution.
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Hiring a marketing manager often costs $50K–$80K per year. With Sway, you get high-level strategy, accountability, and vendor coordination for a fraction of that cost. It’s like having a fractional marketing director without the full-time price tag.
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No problem — we offer à la carte packages for social media ($1,000/mo) and email marketing ($500/mo). You can start there or combine them with consulting for a more comprehensive plan.